What Is Going To Happen When The Economy Gets Better?

So the IYCA International Summit is in February.

People from all over the world have already registered, .

But there are still some spots open.

I decided to look through our Customer Service email database 
today in order to find out what people are asking about 
with respect to the Summit.

Here are the Top 2 questions our Customer Service department 
is being asked:

1) We're living in a slow economy and this is the Holidays. How 
can I justify spending the money on registration... Not to mention 
airfare and hotel costs?

Fair concern, but brutally easy answer, ...

In business, timing is absolutely everything.

Look at it this way.

The majority of business owners out there are cutting expenses 
left and right.

They're conserving money and holding back on s pending 
altogether.

Not a horrible strategy in such an unstable economy.

But what's going to happen when the economy gets better?

See, now that's the question professionals in all walks of life 
seldom ask themselves.

And that shortsighted approach is what keeps most businesses 
barely scraping by for years.

Conservation of funds in times like these is essential.

Limiting spending is a necessity.

BUT, successful business owners have the rare gift of being 
able to see 3, 4, 6 and 12 months down the line.

And here's what's going to happen...

As soon as the economy turns upwards (which incidentally, 
most experts say will take place around March or April of 2009)
consumers are going to start getting very excited and 'loose' 
with their disposable income.

It's human nature.

We love to spend money.

So as soon as the economy improves, YOUR consumer base 
is going to want to start spending at a feverish pace.

Now, Business Owner A, who conserved all his money during 
the 'down time', is literally going to be caught with his pants down 
because as consumers start wanting to spend cash, he won't have 
the infrastructure or programs in place to take advantage of it.

Conversely, Business Owner B, who was frugal but invested 
WISELY on things during the 'down time', will have a complete 
plan of action in place and ready for when their market wants to 
start handing out cash again.

Being cautious financially is one thing, but having your eyes and
ears closed to what the future is going to bring is something
altogether different and silly.

Successful business owners know th at this is the PERFECT 
time to invest in their business because the payout is just around 
the corner...

2) I've been to many fitness conferences in the past, how is this
| one going to be any different or give me anything more than I 
already know?

When Pat Rigsby says that he is going to show you EXACTLY 
how to make an additional $30,000 in your current training 
business next year, I listen.

The man literally has a Midas touch with stuff like this.

When I tell you that I'm going to show you EXACTLY how 
to create profitable speed camps and clinics that will earn you 
thousands of dollars and dozens upon dozens of clients, you 
better listen!!

That's how I've built every single training facility I've ever 
owned or worked at.

I know the process and will be teaching it to you - 
"done for you" style.

And that's just a sample, .

But heck, isn't that enough?

How many conferences have you been that can promise 
you an additional $30,000 profit line to your business?

I hope I've been clear, my friend.